About Vipar Auto
Vipar Auto FZCO is a diversified multinational automotive group headquartered in Dubai, operating across Asia and Africa with a steadfast commitment to delivering reliable, high-quality mobility solutions.
We offer a comprehensive portfolio of automotive products and services — including vehicles, spare parts, tyres, lubricants, consumer electronics, and financial solutions — supported by strong regional operations and deep local expertise.
With a presence in over a dozen countries, Vipar Auto connects markets through an integrated supply chain and efficient trade network. We partner with leading global brands such as Bajaj Auto, Mahindra, CEAT, and Hisense Group, ensuring that every product we deliver meets the highest standards of performance, safety, and value.
Our operations span Ethiopia, Cambodia, Indonesia, Singapore, and beyond, where we manage end-to-end automotive ecosystems — from vehicle sales and after-sales support to financing and consumer distribution. Each market is served by dedicated teams specializing in mobility solutions, spare-parts distribution, tyre sales, ride-hailing services, and consumer finance, creating a seamless experience for customers and business partners alike.
The Aftermarket Division of Vipar Auto plays a pivotal role in sustaining long-term customer satisfaction through the supply of Bajaj Genuine Parts, CEAT Tyres, and our proprietary Maxx Value Oil — products renowned for their performance, durability, and value.
Our regional base in Singapore functions as the group’s central hub for supply-chain coordination, financial planning, and international trade management, seamlessly linking our Asian and African operations to global markets with precision and efficiency.
At Vipar Auto, we are united by a shared vision: to empower growth and connectivity through sustainable and dependable mobility. Our strength lies in our trusted partnerships, dedicated professionals, and a customer-first approach that continues to build confidence and reliability across continents.
Our Mission, Vision & Core Values
Our Mission
To deliver reliable, affordable, and sustainable mobility solutions that empower communities, strengthen businesses, and drive growth across emerging markets. Vipar Auto strives to connect people and possibilities by integrating global partnerships, advanced logistics, and local expertise into every operation.
Our Vision
To be a leading global automotive group recognized for innovation, trust, and customer-centric excellence — bridging Asia and Africa with world-class vehicles, products, and services that make everyday mobility simpler, smarter, and more efficient.
Our Core Values
Integrity
We build relationships based on honesty, transparency, and mutual respect in every market we serve.
Customer Focus
Every decision begins with understanding and exceeding customer expectations.
Reliability
Consistency in product quality, service delivery, and customer support defines our business.
Collaboration
Our success comes from strong partnerships, teamwork, and shared growth across regions.
Innovation
We continuously evolve with technology and market needs to provide smarter, more sustainable mobility solutions.
Sustainability
We are committed to responsible business practices that support economic progress and environmental balance.
Leadership Philosophy
At Vipar Auto, leadership is not just about guiding operations — it’s about inspiring vision, fostering collaboration, and driving sustainable growth. Our philosophy centers on three core principles that define how we lead and how we empower our teams worldwide.
- Collaborative Leadership
We believe in harnessing the collective strength of our diverse teams. By encouraging open communication, sharing knowledge, and valuing different perspectives, we create an environment where innovation thrives and challenges are turned into opportunities. - Innovation-Driven Mindset
Our leaders champion forward-thinking strategies that align with evolving market demands. We encourage creativity, invest in technology, and adopt adaptive solutions to ensure our operations stay ahead of the curve, delivering greater value to our customers and partners. - Accountability & Integrity
At every level, our leaders take ownership of decisions and actions. We uphold the highest standards of integrity, transparency, and responsibility — ensuring trust is built and sustained with employees, customers, and stakeholders alike.
Vipar Auto’s leadership philosophy is a promise: to lead with vision, empower with trust, and deliver with excellence — shaping the future of mobility with purpose and integrity.